|REEBOK CLASSICS AXOLOTL DMX x LUST MEXICO|
The firts collaboration between a Local Store and a big brand like Reebok, I develop the visual based in the concept "FELL THE MISTYC, FEEL LUST" It talks about a God that never dies it comes to life for doing less human and more god.
The Pair was inpired in a authentic mexican axolotl that lives in Xochimilco CDMX, The colors made highlights in the shapes of the animal making a disruptive sneaker in all the world of tehe sneaker game.
Also, the pair are going to sell in Emiratos Arabes, Japan, Hong Kong and other countries.
|THE KEY VISUAL|
|First Sketchs and Ideas|
|Mexican Axolotl on a Reebok DMX|
|DIGITAL TEASERS IMPLEMENTATION|
|Instagram & Facebook Post/Stories|
|Lust Masaryk Polanco CDMX|
|CREDITOS DEL VIDEO F2F Marketing|