REEBOK CLASSICS AXOLOTL DMX x LUST MEXICO

The firts collaboration between a Local Store and a big brand like Reebok, I develop the visual based in the concept "FELL THE MISTYC, FEEL LUST" It talks about a God that never dies it comes to life for doing less human and more god.

The Pair was inpired in a authentic mexican axolotl that lives in Xochimilco CDMX, The colors made highlights in the shapes of the animal making a disruptive sneaker in all the world of tehe sneaker game.

Also, the pair are going to sell in Emiratos Arabes, Japan, Hong Kong and other countries.

 
THE KEY VISUAL
 
First Sketchs and Ideas
 
THE SNEAKER
Mexican Axolotl on a Reebok DMX
 
DIGITAL TEASERS IMPLEMENTATION
Instagram & Facebook Post/Stories
THE STORE
Lust Masaryk Polanco CDMX
 
 
 
CREDITOS DEL VIDEO F2F Marketing